Fair Operating Practices VOICE

Complying with the Rules of Fair Competition and Conducting Appropriate Prescription Drug Marketing Information Provision Activities

Daisuke Omura
Ethics Review Group Manager
General Affairs Department

In a pharmaceutical company, "promotion" is not defined a "sales promotion," but as "providing, collecting, and transmitting medical information to health care professionals, and appropriately using and disseminating ethical drugs based on that information."
In addition, the Company complies with rules for the sale of ethical drugs, with the Promotion Code for Prescription Drugs, which is the code of the Japan Pharmaceutical Manufacturers Association (JPMA), and with its own Mitsubishi Tanabe Pharma Promotion Code for Prescription Drugs. The Company also takes appropriate action with respect to the Guidelines on Provision of Prescription Drug Marketing Information established by the Ministry of Health, Labour and Welfare. We seek corporate growth while adhering to social and industry rules. Believing that this will help contribute to the health of people around the world, we will continue to conduct prescription drug marketing information provision activities appropriately.